I’m a designer and art director with a strong focus on sports, entertainment, and visual culture.

I’m passionate about creating bold visual identities and experiences that connect brands, teams, athletes, artists and audiences. I see sport and entertainment not only as industries, but as powerful cultural forces capable of bringing people together, shaping communities and creating meaningful stories.

What drives me is the opportunity to explore the cultural impact that a project can generate. Whether working on a visual identity, a campaign, or a wider art direction project I’m interested in building visual worlds that go beyond aesthetics projects that can become part of a conversation, represent a community, or contribute to the culture surrounding them.

My creative approach is shaped by a constant curiosity and a wide range of influences, including art, film, fashion, design, video games, music, sports and entertainment. By connecting these different worlds, I aim to develop ideas that feel relevant, distinctive, and emotionally engaging.

For me, good design is not just about how something looks, but about the culture, energy, and meaning it can create around itself.