I had the pleasure of collaborating with Viva El Futbol, a collective that combines vision, personality, and soccer storytelling, founded by Lele Adani, Antonio Cassano, and Nicola Ventola. For the “Viva el Tour” project, I oversaw the visual development of the campaign, designing social media posters and visual banners intended to amplify the tour’s identity and connect with the audience.

A dynamic graphic system, designed to be experienced both online and in urban spaces, accompanying the stops in Milan, Florence, and Sanremo with a recognizable, direct, and contemporary visual language. The tour featured a host of distinguished guests, including Javier Zanetti, Álvaro Morata, and Daniele De Rossi.